Hiring never stands still, and neither do we. In this edition of Partner Pulse, we’re equipping you with timely insights, a brand-new resource, and fresh insights from HR Tech to help you and your clients navigate shifting hiring seasons with confidence.
Together, let’s turn today’s trends into tomorrow’s wins.
📈 Leverage Seasonal Hiring Trends to Drive Client Growth 📘 New Resource: “Seasonal Hiring Trends & Planning Guide” ✨ Reflections from HR Tech 🎬 Your ATS Demo Resources Are Ready When You Are! 📢 Don’t Miss: Partner Resources
Leverage Seasonal Hiring Trends to Drive Client Growth
This year has taught us plenty: that unpredictable economic pressures, shifting candidate expectations, and delayed budget approvals can throw off even the best hiring plans. But through it all, one truth remains consistent: hiring still moves in waves. If your clients can anticipate those waves (and you, as their partner, can help them prep ahead), you’ll drive better outcomes, more success stories, and stronger revenue momentum in 2026.
Companies often finalize budgets in October-November, then begin hiring aggressively in January-February. Meanwhile, hiring activity during summer (June-August) among many industries drops by ~40-60%. Throw in holiday rushes, sectors like retail, logistics, hospitality, and education having their own seasonal curves — and it becomes clear: Partners who begin marketing, sales outreach, and client forecasting in late Q3/Q4 will capture both budget allocations and top talent. Delay that, and it becomes a scramble: higher costs, lower candidate quality, missed opportunities.
This is doubly important in 2025 because many organizations pushed off hiring, held back on offers, or changed candidate experience expectations mid-season. What clients say they want is no longer enough; hiring must be frictionless, employer brand must be strong, candidate experience swift, and the tech stack must enable speed.
What This Means for You & Your Go-to-Market Strategy
To really own the “seasonal hiring” conversation in your market and make sure clients lean into your offerings now, here’s where you should be pushing:
Lead with data: Use the report’s insights (budget cycles, historical hiring peaks) to build content, webinars, and email campaigns to educate your clients before they need you.
Position your product as the enabler of speed, flexibility, and candidate experience during peak times; tools that reduce friction for both clients and candidates.
Segment your timing and messaging by industry:
Retail + e-commerce -> holiday and Q4
Hospitality -> summer
Education -> summer/fiscal-year cycles
Healthcare -> winter and graduate cycles.
Offer early planning tools and incentives: “Seasonal Readiness Audits,” demos that show how your ATS handles high volume, early bird pricing for holiday hiring features, etc.
Build out content in off-peak times: Use summer (slow months) to produce thought leadership, case studies, and playbooks that will fuel marketing for the peaks.
Get your copy of our new Seasonal Hiring resource below for tips and insights to turn seasonal hiring trends into effective communication strategies.
New Resource: “Seasonal Hiring Trends & Planning Guide” Now in Your Partner Portal
We had a fantastic time connecting with industry leaders, partners, and innovators at this year’s HR Tech Conference. Events like this remind us of the dynamic nature of the HR technology space and the numerous opportunities for our partners to grow and lead.
Our team walked away with new insights, inspiring conversations, and fresh ideas to bring back to you. If you weren’t able to attend, don’t worry, we’ve pulled together a recap of the most important trends and takeaways on our blog.
And the momentum doesn’t stop here! We’re already looking forward to continuing these conversations and making new connections at the upcoming NAPEO Annual Conference & Marketplace. We hope you are making equally meaningful and thought-provoking connections this conference season.
Coming Soon: A Power Boost for Your ATS
We have been hard at work developing enhancements to the ATS experience, and are excited to share we will soon be rolling out a workflow management solution with branded e-signatures, AI SmartForms conversion, and flexible workflows to elevate your hiring platform. We will have more details coming soon; connect with our team to learn more.
✅ Live Custom Demos – Our expert sales team is on deck to deliver engaging, tailored demonstrations for your clients, answering their unique questions in real time.
📺 On-Demand Demo– Need a flexible option? Share our ready-to-go product demo anytime, giving clients an inside look at the platform on their own schedule.
Discover new sales collateral, educational resources, and tools in our Partner Sales Acceleration Portal.
We'd love to hear from you - take a brief survey to share your preferences, and let us curate your experience even further and deliver the resources that would be most valuable to your team.
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